Products and end markets

NORMA Group markets a broad portfolio of high-quality, standardized branded products in the Industry Applications strategic business unit and in Water Management. In addition to joining components for infrastructure solutions and products for the sustainable energy industry and renewable energies, this also includes numerous solutions in the field of stormwater management and landscape irrigation. In recent years, the Group has primarily used sales representatives, dealers and importers as multipliers in addition to its own global sales network. NORMA Group’s customers include distributors, specialized wholesalers, do-it-yourself (DIY) stores and applications in smaller industries, and also original equipment manufacturers (OEM) customers. Business relationships with the latter have so far largely been in the Automotive Aftermarket in the Industry Applications unit. Since 2024, NORMA Group’s Industry Applications business unit has increasingly focused on expanding and steadily expanding its direct business with original equipment manufacturers through customer-specific product solutions. The ABA^®, Breeze^®, Clamp-All^®, CONNECTORS^®, FISH^®, Gemi^®, Kimplas^®, NDS^®, NORMA^®, Raindrip^®, R.G.RAY^®, Serflex^®, Teco^®, TRUSTLENE^® und TORCA^® brands are intended to represent technical expertise, high quality and delivery reliability.

The strategic business unit Mobility & New Energy comprises engineered, individually customized joining technology, and is characterized especially by close development partnerships with OEMs. NORMA Group’s central development departments and local resident engineers work together with the customer during multi-year project phases to develop solutions for specific industrial challenges. Due to the consistently close proximity to customers, NORMA Group’s engineers acquire comprehensive knowledge and thus understand the different challenges of the end markets and customers very precisely. The aim is to generate added value for customers and contribute to their economic success. Such development partnerships result in holistic product and system solutions that meet both customer demands for efficiency and performance and take aspects such as weight reduction and quick assembly times into account. The Mobility sub-division is in turn divided into the two end markets Light Vehicles (passenger cars) and Heavy Vehicles (commercial vehicles). The New Energy subdivision combines numerous applications for Electromobility.

By combining the provision of high-quality standardized branded products through a global distribution network with its expertise in developing tailor-made solutions for original equipment manufacturers (OEMs), NORMA Group can not only achieve cross-selling effects, but also realize numerous synergies in purchasing, production, logistics and sales. In addition, the Group benefits from significant economies of scale and scope due to the diversity of its product range and the high volumes. This enables the Group to set itself apart from competitors that specialize primarily in individual product groups and/or regions.

Product portfolio

NORMA Group’s products are essentially divided into the product categories FASTEN, WATER and FLUID across all segments and in some cases across the strategically relevant business units on the basis of the technology used in the manufacturing process. 

The FASTEN division bundles a wide range of metal fastening clamps and joining elements, which are made of unalloyed steels or stainless steel and are primarily used for joining and sealing hoses as well as metal and thermoplastic pipes.

The WATER product range includes applications in the field of Water Management and, in particular, solutions for stormwater management and landscape irrigation as well as a diverse portfolio of joining components for various infrastructure solutions in the water sector.

FLUID products consist of single or multiple layer thermoplastic plug-in connectors and fluid systems which, thanks to their special characteristics, reduce assembly times, ensure the reliable flow of liquids or gases and occasionally replace conventional products such as elastomer hoses. NORMA Group’s FLUID products are used in numerous thermal management systems in hybrid and electric vehicles, in inductive charging systems and in heat pumps.

NORMA Group’s engineered joining technology is used in all applications in which pipes, tubes and other systems need to be connected. As joining technology is used in almost every industry, NORMA Group has a wide range of end markets. These include the automotive, commercial vehicle and aviation industries, the infrastructure and industrial project business, shipbuilding and mechanical engineering, as well as the drinking water and irrigation industries and agriculture. NORMA Group’s products are also increasingly being used in the consumer goods market, for example in household appliances – and here in particular in the “white goods” application area.

Although some of NORMA Group’s joining products have a low value share relative to the customer’s end product, they are often mission-critical in use and decisive for the quality, performance and operational reliability of the overall system.

Group-wide compliance with high quality standards and stringent quality management therefore play a crucial role for NORMA Group. Moreover, important parameters for success include a strong brand strategy geared towards regional growth targets and the claim of ensuring first-class service quality and high availability of products. NORMA Group ensures this through its global sales network.